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Company History John Deere our story

Deere&Company is one of the most respected companies in the engineering industry and one of the most successful companies in the world. Its reputation is the result of 175 years of hard and dedicated work, which is still based on the core values ​​of its founder: honesty, quality, commitment and innovation. These values ​​define the way Deere&Company operates today: the quality offered and unsurpassed service are guaranteed to customers, investors and employees of the company.

Story

The origins of the company began when, in 1837, Illinois blacksmith John Deere made a polished steel plow that allowed pioneering farmers to cut clean furrows in the sticky soil of the Midwestern prairies. The very next year, the author of the first commercially successful plow became an industrialist and began a history of extraordinary success as a machine builder, developing and patenting new implements for working on the ground. In 1864, his offspring takes the name Deere & Company, and a year later the first trading branch opens, which becomes a harbinger of the company's current branches with a clear division into geographical zones.

The last quarter of the 19th century was marked for the company by a victory in a field competition on world exhibition in Paris: Deere & Company introduces its most successful own product to the world market at that time - a plow with wheels and a seat, which saved the worker from having to follow him during plowing.

In 1876, the “running deer”, already known to farmers, becomes the registered symbol of the company.

In 1880, a long history of cooperation with Russia begins: the first batch of 900 plows arrives in the port of Vladivostok.

In 1910, Deere & Company unites its independent factories and branches, centralizes finances. It was during these years that the prototype of the modern global corporation was formed, the outlines of new interests and goals appeared.

Economic recession of the 1920s - a period of wholesale bankruptcy of farmers, the withdrawal from the sector of tractor manufacturers famous companies, widespread strikes, mass layoffs and union exits… John Deere is experiencing a precipitous drop in tractor sales by more than 60 times. And yet, in 1923, Deere & Company launches a two-cylinder tractor, which immediately won success with consumers. In the midst of the Great Depression, the company dominated its full-service farm equipment business.

The 1920s are the time of the revival of the active cooperation of the company with Russia: in 1923, as an aid to post-revolutionary Soviet Russia weakened by famine, Deere & Company supplies several tractors, and further deliveries are not long in coming. From 1928 to 1932, Deere & Company delivered more than eight thousand tractors to the USSR.

Undoubtedly, this cooperation led to the fact that the country went through a short, albeit dramatic, path from a sickle to a combine, and a common understanding of the need to develop its own agricultural engineering led to the construction of large specialized tractor factories and the emergence of agricultural engineering faculties in a number of universities in the country.

With the outbreak of the Second World War in many countries there is a sharp increase in the mechanization of agriculture, the number of machines in the fields of farms doubles.

The post-war decade is the period of the company's formation as an international manufacturer: in 1956, a small tractor assembly plant was built in Mexico, a controlling stake in a tractor and combine plant in Germany was bought out, and own enterprises appeared in Argentina, France, and South Africa.

In 2000, Deere & Company announced the latest change to its logo: for the first time, a deer was depicted jumping up instead of down.

The history of John Deere is the history of people, geography, machines. The values ​​of the company are not big words, they are the spirit of the company, the meaning of activity, the principles of approach to work, embodied in every product, service and solution offered to the client.

Tractor 7830

…AND MODERNITY

Continuing the long history of contacts with Russia, which began back in 1880, Deere&Company opens a new page of cooperation: in 2003, the company's sales office begins operating in Moscow, and two years later, assembly production is launched in Orenburg.

The goal of Deere & Company in our country is not an unconditional increase in sales of its products, but the creation of the most successful dealer network based on the "Dealer of Tomorrow" strategy. Customers are becoming more demanding by investing in sophisticated machines and advanced technology. Deere & Company meets these requirements one hundred percent by creating integrated spare parts warehouses, making the service as accessible and efficient as possible, paying great attention to the professional development and growth of its employees. An official John Deere dealer is not only a conductor of the company's ideas, but also a sales and service partner technicians, these are service centers equipped in accordance with the high requirements of Deere & Company for local customer support. Thanks to this, the company has regular and effective feedback, which allows it to capture the mood of the client in a timely manner and offer him more favorable terms of cooperation.

Agrotrade Tekhnikom LLC is a new Deere&Company dealer for the supply of agricultural machinery and spare parts in the Samara region. The new dealer is new step in the history of a large company, a new vision of the development path, new opportunities. Based on John Deere technologies and production facilities in Samara, a single team of qualified specialists has been created, which includes sales managers for equipment and spare parts, warehouse employees, service engineers and technical workers. A reliable department for processing documents has been created for daily work to support transactions.

The dealer center is equipped with modern equipment that allows you to quickly and accurately diagnose customers' equipment and repair it, and service specialists are ready to consult remotely and on the spot. Realizing the importance of pre-sales preparation, warranty and post-warranty service, the dealer center pays great attention to improving its own competencies. Our employees undergo scheduled training throughout the year at the John Deere Educational Center in Domodedovo.

Agrotrade Tekhnikom specialists have at their disposal information about the agricultural machinery fleet in the region, which allows creating a warehouse of spare parts for all models of John Deere machinery. Only original components and lubricants are offered to the customer. Spare parts is not only production and sales, it is also a reliable and developing relationship with the customer. The Samara representative of John Deere builds mutually beneficial strategic relationships with each client; for this, a fully equipped warehouse has been created to ensure the receipt and installation of the required part on the client's equipment in the shortest possible time. Close relationships with John Deere provide Agrotrade Technik LLC with access to the largest warehouse complex of spare parts in Europe and significantly reduce the risk of failures or delays in deliveries to the client. Samara specialists guarantee highly professional service and necessary consultations every time you contact the company.

"Agrotrade Tekhnikom" is receptive to market changes, customer requirements, and their expectations. The experience and competence of the company are focused on the needs of the client, to help in choosing what will help solve his problems and achieve his goals.

We understand the why, so we know the how!

On the way to the 100th anniversary own production tractors


In 1888, Deere & Company began producing sectional plows, which were towed by tractors with steam engines. The "steam age" of these machines from the moment they appeared on American fields lasted about thirty years, and only at the very end of the First World War did Deere & Company buy the Waterloo Boy internal combustion engine tractor plant. But in terms of sales in the first year, the company is six times inferior to its competitor Ford Motor Company. Nevertheless, it is tractors that immediately become the main product in the company's lineup.

Entering the market in five years model"D"- the first two-cylinder tractor with the John Deere name, which becomes popular from the first day of production and over the next thirty years. In 1925, the development of the universal tractor GP begins, and in the future, it takes a few years for the company to make a breakthrough in technology over and over again. In the late 1920s, the first tractor with three wheels on the front axle to pass between two furrows and with a wide rear wheel track to bypass two furrows, the GP Wide-Tread row crop tractor, enters the market.

In the midst of the Great Depression, the company is vigorously developing own products, and in 1934 a tractor was put into production model "A". Similar but smaller model "B" appears as early as 1935. These machines become the most popular in the history of the company, remaining in production until 1952.

During the war years, Deere & Company produced tractors for the needs of the army, ammunition, aircraft parts, cargo and laundry mobile modules. But just two years after the end of the war, a tractor was built at the new John Deere plant in Dubuque, Iowa. model "M". A little later, this model becomes available in a caterpillar modification and gets the name "MS". After adding the front knife to the design, the tractor becomes a bulldozer. At the same time, John Deere's first diesel product, the tractor, enters production. models"R".

Since the early 1960s, John Deere has been strengthening its presence around the world: in 1961, a tractor factory opens in Argentina and a new engine factory in France. In 1977, an agreement with the Japanese manufacturer Yanmar allowed the sale of small tractors under the John Deere brand. In 1981, John Deere's Waterloo tractor plant began operating at full capacity.

In the early 1990s, thanks to the release of new tractors 5000, 6000, 7000 series significantly increased the company's market share in North America and Europe.

In 2010, production was opened in the city of Domodedovo - the largest John Deere investment project in Russia, including a production center and a distribution warehouse of spare parts to serve customers in Russia, the CIS countries, as well as in other nearby regions.

R-decisions in favor of the client

Tractors of the 8R and 9R series are significantly different in design and ease of operation, special attention is paid to the shape, ergonomics, noise insulation of the cab. A climate control system is installed inside the cabin. Together with the CommandCenter, thoughtful exterior lighting provides excellent visibility around the tractor and makes it possible to work on the tractor at any time of the day. The redesigned hydraulic system on John Deere tractors allows for minimal steering effort and makes the machine responsive and very responsive. The integrated ISOBUS data transmission bus works with modern trailed implements without additional devices using the tractor monitor.

All John Deere tractors are equipped with John Deere PowerTechPlus engines, which are designed specifically for agricultural conditions. The engines use a Japanese-made fuel system adapted to the quality of Russian diesel fuel.

John Deere tractors are equipped with an AutomaticPowerShift automatic transmission. The device of this gearbox is such that its gears are in permanent engagement with friction clutches, and control comes from an electro-hydraulic type drive. This is all included in the standard standard equipment of the John Deere tractor. The AutomaticPowerShift transmission has been designed for heavy duty applications where high torque must be applied to the drive axle. The AutomaticPowerShift gearbox is designed in such a way that it has an almost perfect balance of gears, so that even accidental layering and jamming of them with each other is impossible. In automatic mode, the AutomaticPowerShift class transmission is used in transport mode or field work. Its use helps to optimize fuel consumption, avoid engine overload and generally increase the efficiency of the John Deere tractor.

The 8R series tractor range is equipped with a MFWD (1500 series) driven front axle, which is articulated to the body of the John Deere 8330 tractor. Twin wheels can be installed on the 1500 series MFWD front axle.

For functioning with mechanisms and active working bodies, John Deere tractors are equipped with a rear PTO with a 35 mm reversible shank with 6 and 21 splines, as well as a 45 mm shank with 20 splines. /min The use of one or another PTO shank depends on the required power consumed by agricultural machinery. So, 6-spline shank - up to 75 hp, 21-spline shank - up to 150 hp. and 20-spline shank - over 150 hp

John Deere tractors have a hydraulic system design based on a controlled pump, taking into account the load level. The main hydraulic pump has a capacity of 160 l/min. allows you to achieve a high speed of oil supply to consumers located outside. To work with trailers and other agricultural equipment equipped with hydraulic drives, which require a higher return speed, it is possible to mount a pump with an increased capacity of 227 l / min. The hydraulic system of John Deere tractors can include from 3 to 8 hydraulic distribution sections equipped with external hydraulic outlets for connection to external consumers. These sections are controlled by electro-hydraulic spools. A distinctive feature is that the operation of each section can be programmed separately.

For efficient operation with rear-mounted agricultural machinery, John Deere tractors are equipped with an additional hydraulic linkage system capable of working with tonnage from 4500 to 13000 kg.

John Deere tractors can be equipped with a 3-point linkage of various categories. In tractors up to the 9th series, it is possible to mount a category 3 hitch in the front, capable of working with loads up to 5900 kg.

The hydraulic system of John Deere tractors is equipped with a power position balancer for automatic control of the depth at which the soil is worked. The HSC system allows you to stabilize the depth of processing when slipping equipment.

Tractors of the 8R and 9R series have caterpillar modifications. All John Deere tractors are equipped with an automated control system - GreenStar AutoTrac based on GPS with the need to select only the accuracy of the signal.

Integration of John Deere equipment and AMS technologies (systems precision farming) gives the farmer not only the ability to track the movement of machines, but also the key to making informed decisions. As a source for collecting and documenting all data, the built-in software GreenStar AutoTrac, GreenStar Parallel Tracking, GreenStar RTK, FieldDoc allows you to receive, process and store data on field boundaries, tillage technologies used, spraying, fertilizer application rates and plant protection products, seed material, volume and conditions of work performed, operator actions and much more . Thus, an accurate assessment of the profitability of the work carried out leads to a daily increase in productivity in the field. By investing in the latest John Deere technology, the manufacturer makes not only the machines work for itself, but also a huge amount of information received.

The article was prepared by Yu. Yanalieva and S. Fadeev based on materials provided by John Deere Agricultural Holdings Inc.

John Deere was born in Rutland, Wisconsin to William Renold Deere, a tailor. William Deer and went missing on his way to England in 1808, where he was going to receive an inheritance when John Deer was 4 years old. John Deere received his basic education at a local school, briefly attended the University of Magdeburg until he dropped out. Without any inheritance and with a meager education, he was attached as an apprentice in 1821 by his mother. For 4 years he served as an apprentice to Benjamin Lawrence, a prosperous Magdeburg blacksmith, and entered his business in 1825.

He married Demarius Lamb and by 1835 they had four children with a fifth on the way. Business was not going well, Deer had problems with creditors. Threatened with bankruptcy, Deer sold his business to his father-in-law and moved to Illinois. In Magdeburg he left his family, who were to join him later.

steel plow

Dear settled in Illinois in the city of Grand Detor. Since there were no blacksmiths in the area, he easily found a job. While living in Rutland, Deere helped his father in the tailor shop, sharpening and polishing needles and knitting needles by passing them through the sand. Polishing helped the needles to more easily stitch through rough leather.

Deere learned that cast-iron plows did not plow well on the heavy soils of the Illinois prairies and remembered the knitting needles. Deere came to the conclusion that a well-polished steel plow with a well-made mouldboard (a self-cleaning plow) would do a better job of working the soil in prairie conditions, especially in clay soils.

There is another version explaining what inspired Deer to invent the steel plow. So, some researchers believe that he remembered how a steel tine harrow passes through hay and soil and realized that a steel plow could achieve the same effect.

In 1837 Deer designed and produced his first commercially successful cast steel plow. The plow had a wrought iron frame, making it ideal for the rough soils of the midwest. This design worked better than traditional ones for that time. In early 1838, Deer completed his first steel plow and sold it to local farmer Lewis Crandal, who quickly spread word of his success with Deer's plow. Soon two of his neighbors ordered a plow from Dir. Confident that he was firmly on his feet, Deer moved the family to his place in Grand Detor in the same year.

By 1841 Deere was turning out 75-100 plows a year.

Best of the day

In 1843, Deere partnered with Leonard Andrus to increase production in line with demand. However, this partnership became strained due to their mutual stubbornness: Dir wanted to sell plows outside of Grand Detor, and Andrus suggested building a railroad through the city. Moreover, Deer did not trust Andrus's reporting. In 1848, Deer terminated the contract with Andrus and moved to Moline in the same Illinois. The city was located on the Mississippi River, which made it a transportation hub. By 1855, the Deer factory had sold over 10,000 plows.

From the very beginning, Deer insisted on producing high quality equipment. He once said: "I will never put my name on a product that is not as good as me." As the business developed, Deere handed over the management of the business to his son Charles. In 1868, Deere registered his firm under the name Deere & Company.

Old age

By old age, Deer took up social activities and politics. He served as president of the Molina National Bank, director of the Molina Free Public Library, and was a board member of the First Congregational Church. Deer was also elected mayor of Molina for a two-year term. Despite a failed venture with liquor licenses, Deere went down in history as the man who gave city residents street lighting, installed sewers and plumbing, including fire hydrants, laid sidewalks, and bought 83 acres of land for $15,000 to create a city park. Due to chest pains and dysentery, Deer declined re-election for a second term. Deere died at his home on May 17, 1886.

The company, founded by Dear, has become a world leader in the supply and manufacture of equipment for agriculture and forestry, lawns, racing tracks, landscaping and irrigation.

Tractors and other agricultural equipment are represented by dozens of brands, and one of the most popular in the world is the John Deere tractor. The equipment presented by the company performs a variety of tasks, mainly the manufacturer produces models with wheeled and tracked types. The main advantages of the model range include excellent reliability, performance and comfort at all stages of work. But before discussing the main models of John Deere, consider the history of the company.

John Deere Company

The company is considered one of the oldest tractors on the market, having been founded in 1837. It all started with a small shop in Illinois, where a man named John Deere decided to sell various equipment (ploughs, shovels, etc.). Many years later, namely in 1842, John Deere and his partner opened their own factory. The first products of the factory were seeders and cultivators, and only since 1912 were the first attempts to create agricultural machinery.

The first model was introduced in 1918, the range has increased significantly and now tractors have John Deere the lineup has several dozen models manufactured in 27 countries. There is a suitable equipment for the buyer, ranging from universal tractors to powerful all-wheel drive machines.

Advantages and disadvantages

Of course, such a well-known brand has many advantages, which are proved by thousands of positive reviews and an excellent reputation. Among the main ones are:

  • corporate quality and reliability;
  • a variety of available equipment;
  • modern hydraulic system and powerful motors;
  • all presented models fully fulfill their duties, they are tested for a long time before release;
  • unpretentiousness to maintenance due to the excellent quality of parts.

Flaws

Although the technique has won the favor of many customers, there are several drawbacks to the John Deere brand:

  • many modern models electronic equipment required quite a bit of knowledge to manage and maintain;
  • some models are not suitable for the Russian consumer due to Bad quality domestic gasoline.

John Deere tractor series

Today, the manufacturer produces 6 different series of its tractors, including 6B, 6D, 6M, 7030, 8R(RT) and 9R. Each of the series fulfills its functionality by 100%, you can choose agricultural machinery to suit your requirements and working conditions.

Series 7030

The tractors of this series are classified as universal, in total there are 3 different tractors in the series. All of them are represented by a variety of basic and additional attachments. Of particular note is the 7830 tractor, which is classified as a 3rd power class. It is based on a PowerTech Plus engine with 200 horsepower and 957 Nm of torque. The engine capacity is no less impressive - as much as 6.8 liters. It features a large number of gears - 20 forward and 20 reverse, the control is convenient thanks to the proprietary PowerQuad Plus transmission.

The dimensions of the 7830 model are impressive, the tractor is not only huge, but also has a large wheelbase. Thanks to these indicators and a powerful motor, the equipment has received incredible cross-country ability and is used for professional purposes. There are many attachments available, which are mounted on the rear or front hitch. Unfortunately, the model has not been produced since 2011, but the John Deere 7830 is still one of the best models in the series. Other modifications include models 7730 and 7930.

Series 6D

The operation of the John Deere tractor is presented as a universal technique for agriculture, the 6D series is based on diesel power units with a unique Common Rail system. At the moment, two different modifications have been released - 6115D and 6130D. PowerTech M and PowerTech E motors are used respectively.

A big advantage is the ability to work with important attachments, for example, work perfectly with a mounted loader and 3-point hitch. Depending on the choice of the client, it is possible to order all-wheel drive or mono-wheel drive on one axle.

If we consider the 6115D model, we can distinguish a motor with a power of 113 horses, 9 gears forward and backward and a weight of 4,260 kg. A comfortable ride is made possible by the PowerRewers transmission.

Series 6B

One of the most affordable and easy series for private use, John Deere tractors come in three models: 6095B, ​​6110B and 6135B. All tractors are offered in two different trim levels - Standard and Premium. Despite the simple characteristics, the 6B series equipment turned out to be very reliable and productive, very easy to operate and maintain. Each model is equipped with a diesel engine with incredible quality and service life.

Tractors are equipped with all-wheel drive, which provided good cross-country ability in various conditions. Front BOM can be selected as an option. If desired, the driver connects the front axle. When using the rear linkage, the carrying capacity of the device ranges from 4,100 to 5,400 kg, a good indicator for such a seemingly simple tractor. For control, a Top Shaft Synchronized mechanical transmission is provided. The Standard package has 12 forward gears, 4 reverse gears, the Premium package has 28 and 8 gears, respectively. Motor power differs depending on the model:

  • tractor 6095 - 95 hp;
  • tractor 6110 - 110 hp;
  • tractor 6135 - 135 hp

Series 8R and 8RT

One of the most powerful and modern series, it is represented by universal tractors, available in two versions - tracked and wheeled. A great opportunity to choose the perfect model for Agriculture. The manufacturer believes that this series is one of the most advanced and modern, because the tractors now use the latest technologies that provide ideal work with the ground.

Regardless of the model of the 8R series, the tractors remained economical, of high quality, and have a minimum emission of gases into the atmosphere. The manufacturer positions the modification with a wheelbase as R, caterpillar tractors are designated RT.

Today there are 4 main models:

  1. John Deere 8260 - PowerTech motor with 260 hp and a torque of 1,217 Nm;
  2. John Deere 8285R - PowerTech engine with 285 horsepower, 1,334 Nm of torque;
  3. John Deere 8310 - PowerTech engine with 310 hp thrust, 1,452 Nm of torque;
  4. John Deere 8335 - PowerTech motor with 335 hp and a torque of 1,569 Nm.

All of them received a manual or automatic transmission (optional) with 16 forward gears and 5 reverse gears. The drive is 4D full, the wheelbase was 3050 mm. Excellent series for the Russian user.

Series 9R

Belong to the class of heavy tractors, equipped with all-wheel drive and a powerful high-torque engine. The most successful model produces power up to 560 horses, with excellent design features the tractor easily cultivates huge tracts of land. Many different attachments are installed on the tractors, for example, in all models except 9410, you can install a special scraper for leveling the soil. The powerful models of the 9R series are available in both tracked and wheeled versions.

Even taking into account the huge weight and dimensions, the tractor is able to reach speeds of up to 40 km / h, which is more than a good indicator for heavy agricultural machinery. Regardless of the model, they are all equipped with a comfortable spacious cabin, modern electronics and an economical engine.

The main models of the 9D series include tractors John Deere 9410R, 9510R, 9460R, 9560R. Track versions are available in the 9460RT, 9510RT and 9560RT models. I would especially like to note the model 9420.

Tractor John Deere 9420

It is based on a 6-cylinder diesel engine, turbocharged fuel injection is installed. The tractor has an on-board computer through which all equipment control and even fuel consumption are carried out. With proper operation, the tractor consumes 420 grams per 1 hour of operation, which is more than a good indicator.

The total weight of the tractor was 15.5 tons, when installed with a 3-point hitch, the load capacity is up to 6 thousand kg. Modern technologies have also reached the transmission, which is controlled electronically. An automatic transmission is installed, if desired, manual mode is activated.

Video

The company, which is today one of the most successful companies in the world for the production of agricultural machinery, traces its history back to 1837, when its founder, blacksmith and inventor John Deere, made his first polished steel plow. It happened in the Midwest of the USA, in Illinois.

John Deere sought to help farming with all his might and his main principles were - honesty, quality, commitment and innovation.

Over the 178-year history of its existence, the company has experienced ups and downs more than once, but each time it has been understood again and again, overcoming crises, wars and numerous reorganizations. We will give only some of the most important facts from the history of the company.

AT 1839 10 plows were made in the workshop of John Deere, in 1841 year - 75, and in 1842 year - 100.

1843 - Deere and Leonard Andrews become "partners in blacksmithing and blacksmithing, plows and all related products"...

1848 - The growing plow business moves to Moline, Illinois, 75 miles southwest of Grand Detour. Molina has a hydroelectric power plant and more transportation options. Dear finds a new partner, Robert N. Tate, who moves to Moline and erects rafters for their three-story blacksmith shop by July 28th.

1850 - The company is called Deere, Tate & Gould.

1852 - Deer buys out the shares of his partners. Over the next 16 years, the company changes its name several times: John Deere, John Deere & Company, Deere & Company and Moline Plow Manufactory.

1853 - Sixteen-year-old Charles, Deer's only son, starts working for the company as an accountant after graduating from the College of Commerce in Chicago.

1858 - Business goes into decline during the national financial crisis. Attempts to avoid bankruptcy lead to a change of ownership and reshuffles in the company's management apparatus. John Deere remains president, but 21-year-old Charles Deere takes over the reins. He will run the company for the next 49 years.

1861 - The Civil War begins. Midwestern farmers and their suppliers prospered during the war, as the needs of the army and crop failures in Europe pushed up the price of cereals. Large farms in the Midwest during the war years are developing. Agricultural machinery is being improved, which allows even small farms to expand.

1864 - John Deere receives the company's first valid patent for steel plow molds. The next one will be received in a few months, and the third next year.


1868 - Having existed for 31 years in the form of a partnership and individual entrepreneurship, the concern was officially registered as a legal entity under the name Deere & Company. Initially, there were four co-owners, by the end of the year - six. Charles and John Deere controlled 65 percent of the shares.

1869 - Charles Dear and Alva Mansour established the first sales branch of the company Deere Mansur & Co. in Kansas City. This semi-independent distributor of Deere products in a specific geographic region was the forerunner of the company's current farm and industrial equipment sales affiliates and geographic divisions.

1875 - Gilpin Moore creates plow with wheels and seat. This invention eliminated the need to go behind the plow by putting all the farmers in chairs and became one of the company's most successful products in the 19th century.





1876 - A marked deterioration in the development outlook and a rapid increase in debt. The company introduces a 10% cut wages. The short strike ends and the workers return to work on company terms. Trademark registered "running deer"

1877 - A company is established in Molina for the production of grain seeders Deere & Mansur Company. This separate organization, named after the Kansas City branch, will be part of Deere & Company in 1909.

1878 - A plow with wheels and a Gilpin seat beats 50 other competing plows in a field competition at the World's Fair in Paris to win first place. Retail sales rise to 5198 units the following year and reach 7824 units in 1883.

1880 - Carts entered the product line at the start of the decade, followed by carts. By the turn of the century, the company's product catalog offered Old Hickory, New Moline, and Mitchell carriages, as well as Derby, Red Star, White Elephant, Victoria, Goldsmith, and Sterling buggies.

1882 - Deere & Mansur Company corn planters with innovative rotary planter generate $48,000 profit.

1883 - The best-selling products in 1879 - 1883. traditional plows, Gilpin plows, cultivators, plows-rippers and harrows. Traditional plows accounted for a larger share of retail sales (224,062) than the other four products combined.

1888 - Steam-powered tractors appear on American farms in the 1880s. Deere makes sectional plows that are towed by tractors, but not the tractors themselves. The "steam age" lasted about 30 years, until the "snorting and snorting giant" was replaced by a tractor with an internal combustion engine.

1894 - Cycling mania sweeps the country. appear in the catalogs Deere Leader, Deere Roadster and Moline Special. The passion wears off after a few years. (The company would briefly return to bicycle production in the 1970s.)

1912 - A prototype of modern Deere & Company. Now the company consists of 11 manufacturing enterprises in the United States and one plant in Canada, it also has 25 sales organizations - 20 in the US, including the export department, and 5 in Canada. The company also operates a sawmill and owns 41,731 acres of timber in Arkansas and Louisiana. Harvester Works is under construction in east Moline.

1918 Deere buys tractor manufacturer waterloo boy. Tractors are becoming the main type of manufactured products. While 5,634 Waterloo Boys were sold this year, Ford Motor Company sold 34,167 Fordson tractors.


1923 - Deere launches Model "D". Successful from the early days, built in Waterloo, the first two-cylinder John Deere tractor will remain in the production line for 30 years.

1925 - Development of the "GP" utility tractor, Deere's answer to IH-Farmall, begins.

1927 - The company produces a combine John Deere No. 2. A year later in the catalogs appears John Deere No. one, more compact and more popular machine. Since 1929 no. 1 and no. 2 are being replaced by new lighter versions.

1929 - "GP" Wide-Tread, row crop tractor, enters the market. This is the first Deere tractor with three wheels on the front axle to go between two furrows and with a wide rear wheel track to go around two furrows.


1935 leader in the segment of wheeled tractors, and Caterpillar, a major manufacturer of tracked tractors, are joining forces to sell their products, especially in California. Strong at the beginning, the cooperation weakened over time, ceasing completely in the mid-1960s.

1938 - Industrial designer Henry Dreyfus works with Deere engineers to redesign the "A" and "B" models. From now on, the concern for attractive design is combined with traditional utilitarian values, becoming a special attribute of John Deere products.

1939 - World War II begins. A sharp increase in sales of the "L" series tractor model assembled at the Wagon Works in Moline from 1936 to 1946. after restyling by Henry Dreyfus.

1943 - During the war years, Deere produced tractors for the needs of the army, ammunition, aircraft parts, cargo and laundry mobile modules.

1947 - Model "M" tractor was built at the new John Deere plant in Dubuque. Two years later, equipped with a tracked chassis, the "M" becomes available in a tracked version called the "MC". This was notified to the International Division construction equipment. After adding the front knife to the design, the tractor becomes a bulldozer.

1948 - At the Deere plant in Des Moines, "swords" are reforged into openers. A former ammunition factory purchased from the government begins to produce cotton pickers and cultivators. And finally, he also begins to produce plows.

1949 Deere's first diesel product enters production, the Model "R" Tractor.

1953 - The Model 70 launches as the largest row crop tractor to date. Originally available with petrol, LPG or dual fuel engines, this model will be the first diesel row-crop tractor.

1959 - The company releases the Model 8010, a 10-ton Goliath diesel tractor with a capacity of 215 hp. - the largest tractor ever built by the company. Only a few were sold. General Secretary of the Soviet Union Nikita Khrushchev visits a plant in Des Moines.
1961 - The construction of a new plant for the production of tractors and attachments in Rosario, Argentina is being completed. In Saran, near Orléans, France, construction begins on a new engine plant. Construction begins on Deere & Company's administrative center in Moline.

1962 - John Deere is celebrating its 125th anniversary. Construction begins on a technology center in Dubuque, Iowa. The company buys a majority stake in South African Cultivators, an attachment manufacturer near Johannesburg.

1963 - John Deere overtakes IH to become the world's largest manufacturer and supplier of agricultural and industrial tractors and equipment. The company decides to enter the consumer market with tractors for lawn and garden care, as well as additional equipment such as lawn mowers and snow blowers.

1964 - Deere & Company Administrative Center opens. Designed by Ero Saarinen, it has received numerous architectural awards. The goals of the company and the principles underlying the basic policy and organization are published in the Green Bulletins.

1966 - Record year. Total sales exceeded $1 billion for the first time. Profit reaches $78.7 million. Four years in a row, sales of farm equipment have broken records. Sales industrial equipment record the largest annual increase in its history. Lawn and garden equipment sales are up 76 percent. Record influx of new employees worldwide.

1971 - In advertising snowmobiles - a new product of the John Deere Horicon Works - the slogan "Nothing Runs Like a Deere" appears (there is no faster deer). The slogan proves to be more sustainable than a line of snowmobiles sold in 1984.

1972 - Four new "Generation II" tractor models with soundproofed cabs entered the market. Sales of farm equipment exceeded $1 billion.

1974 - Unprecedented demand for John Deere products, especially for farm equipment, continues, but capacity shortages and other weaknesses are being discovered. Inflation causes prices to rise. The company begins its largest expansion program ever. Over $1 billion will be spent on new plants by 1979.

1975 - The John Deere plant in Davenport, Iowa, begins production of industrial equipment components.

1977 - An agreement with the Japanese manufacturer Yanmar allows the sale of small tractors under the John Deere brand. A renovated Technology Center has been established in Waterloo.

1979 - Headcount hits an all-time high of 65,392. Sales hit $5 billion, revenue $310 million, both record highs.

1980 - The industry's first 4-row cotton picker is launched. Field tests have shown that it has increased operator productivity by 85 to 95 percent.

1981 - The John Deere tractor plant in Waterloo has started operating at full capacity. The plant won an award for excellent use of computers in manufacturing in the USA.

1993 - Thanks to the release of new tractors of the 5000, 6000, 7000 series, the company's market share in North America and Europe has grown significantly. Among 20 competitors in Germany, Deere moved up from third to first place in terms of tractor sales. Sales of lawn mowers and garden equipment crossed the $1 billion mark for the first time.

1997 - Overseas sales top $3 billion, more than the company's total sales through the mid-1970s. The company acquires half of a Chinese combine harvester company. The John Deere showroom with equipment samples and interactive displays opens in downtown Molina.

1998 - Despite the weakening in the farming sector at the end of the year, sales of agricultural equipment reach a record high. The company's net profit reaches $1 billion for the first time. Cameco Industries, a manufacturer of sugar cane harvesting equipment, is acquired. A new tractor manufacturing plant begins operations in Pune, India.

2003 - Under an agreement with The Home Depot, for the first time in the history of the company, sales of self-propelled mowers through a mass retail network begin. John Deere's Small/Miscellaneous Supplier Programs have been rated "Very Successful" by the US Department of Defense for the first time. Combined with revenue from Deere's commercial and consumer equipment divisions, as well as construction and forestry equipment divisions, the company's total revenue doubled in 2003; hardware sales rose 14 percent.

2004 - Record annual revenue of $1.406 billion more than doubled 2003 levels. Deere & Company announces plans to build a new tractor plant in Montenegro, Rio Grande Do Sul, Brazil. The plant is expected to reach its full production capacity in the second half of 2006.

2005 - Deere & Company opens an assembly plant for the production of seeding equipment in Orenburg, Russia, and organizes a dealer network. The company also announces plans to build a new engineering and information center support near the John Deere Tractor Joint Venture in Pune, India. John Deere invests in wind power projects in rural areas of the United States and establishes a new wind power division operated by John Deere Credit.

2006 - The network of representative offices in the world market is expanding, which allowed increasing revenues to a record high of $1.69 billion; Chairman and CEO Robert W. Lane named "CEO of the Year" by Industry Week magazine. John Deere Landscapes becomes the number one wholesale distributor of irrigation, hatchery, lighting and landscaping equipment in the United States. The John Deere Tianjin Works transmission plant opens in Tianjin, China.

2009 - Samuel R. Allen appointed ninth CEO of John Deere. The new global model brings together the technology, knowledge, expertise, connections and investments of the Global Agricultural Equipment Division and the Commercial and Consumer Equipment Division into a single entity called the Agricultural and Peat Division. In India, a joint venture was established with Ashok Leyland Limited to manufacture excavators and four-wheel drive loaders.

2010 - The opening of new factories allows John Deere to expand its influence in the markets of Europe and the CIS countries. European Center opens in Kaiserslautern (Germany) Technological Innovation, which becomes the epicenter of the development of intelligent solutions and advanced engineering projects. In Domodedovo, south of Moscow, John Deere is inaugurating a new plant for the production of heavy duty tractors, combine harvesters and road construction and forestry equipment. The new manufacturing center also includes the John Deere Eurasian Parts Distribution Center.

2011 - The opening of a new parts distribution center in Bruksal has enabled John Deere to increase the efficiency and quality of service in the field of parts supply. The creation of this center is designed to improve service and ensure fast delivery of orders to dealers, which is especially important with a rapidly expanding range of vehicles.


2012 - John Deere is celebrating its 175th anniversary. Many John Deere factories hold open houses and family days to celebrate the company's long and successful history. Sales by the end of the year amounted to 36.2 billion US dollars, and profit of 3.1 billion US dollars.

2013 - John Deere Region 2 (Europe, CIS, North Africa, Middle East) is celebrating the launch of a new range of agricultural and landscaping equipment in Berlin and Brandenburg, Germany. At the end of the year, Deere & Company's sales reach an all-time high of $37.8 billion, with a net income of $3.5 billion.

Our leadership

The quality of a company's products is determined by the quality of its management. For more than 180 years, John Deere has thrived on visionary and disciplined leaders. John May recently took over as CEO and Sam Allen will continue as Chairman of the Board.

Our Core Values

We work every day to uphold the core values ​​of the founder of the company. Honesty, quality, dedication and innovation are more than the ideals we strive for. They are the values ​​we live and breathe - values ​​that can be found in every product, every service and every opportunity we offer.

our story

Since its founding in 1837, John Deere has provided products and services to those who work the land. Read about our past: what it has taught us and how we use it to improve every day.

    In Grand Detour, Illinois, blacksmith John Deere hears farmers' worries that their ploughs, designed for the sandy soil of the eastern United States, are unable to shed heavy prairie soil. In response, Deer creates a highly polished steel plow blade from a broken hacksaw blade.

    Blacksmith John Deere becomes industrialist John Deere. He later recalls making 10 plows in 1839, 75 in 1841, and 100 in 1842.

    After ten years at Grand Detour, John Deere forms a new partnership and moves to the city of Moline, located on the Mississippi River, which provides him with water energy and transportation opportunities. Next year its new modern plant for the production of plows doubles the amount of production.

    John Deere buys out shares of his partners after disagreements over product quality. To his partner's assertion that their customers would buy everything they made, Deere replied, "They don't have to buy everything we make—someone will beat us and we'll lose our business."

    Business goes into decline during a nationwide financial crisis. Attempts to avoid bankruptcy lead to a change of ownership and reshuffles in the company's management apparatus. John Deere remains president, but the reins are being handed over to 21-year-old Charles Deere. He will run the company for the next 49 years.

    Deere launches the Hawkeye ride-on cultivator, its first version with a seat. One of the innovations is a wooden peg that breaks on impact with a hard object, preserving the body of the plow. Deere & Company would introduce a similar plow concept in 1950 with the Sure-Trip safety system.

    John Deere receives his first patent for steel plow molds. Soon after, another patent would be obtained, and a third in 1865.

    Having existed for 31 years in the form of a partnership or sole proprietorship, the company was officially registered as a legal entity under the name Deere & Company. The company was originally owned by four co-owners, with John and Charles Dear controlling 65 percent of the shares.

    Charles Dear and entrepreneur Alva Mansour established the company's first sales branch in Kansas City, Missouri. This semi-independent distributor becomes the forerunner of the company's current sales force. Within 20 years, five branches appeared throughout the country.

    John Deere is elected mayor of Molina for a two-year term. He improved the road infrastructure (streets, sidewalks, street lighting and gutters).

    Deere trademarks the jumping deer with the US Patent Office. This trademark is the longest continuously used American trademark of Fortune 500 companies.

    Deere & Mansur Company is established in Moline to manufacture grain drills. In 1910, this separate entity from a similarly named Kansas City branch would become part of Deere & Company. Today, planters are still built at the same location at the John Deere Seeding plant in Moline, Illinois.

    Gilpin's plow with wheels and seat, introduced in 1875, outperforms 50 other plows in field trials at the World's Fair in Paris, earning the first place a Sèvres vase worth 1,000 francs. Retail sales rise to 5198 the following year and reach 7824 in 1883.

    Deere & Company commissioned the first power plant in Rock Island County. 1 dynamo, 16 single lamps, 1 switch, and 400 carbon electrodes were installed, purchased from the Brush Electric Company of Chicago for a total of over $3,000. The company conducted electricity for the first time in the district.

    The five best-selling products in 1879-1883 traditional plows, Gilpin plows, cultivators, plows-rippers and harrows. Traditional plows accounted for a larger share of retail sales (224,062) than the other four products combined.

    Founder John Deere dies at age 82. A few months earlier, he had told someone that "during his whole long life, his greatest consolation was that he never knowingly harmed any person and never put an inferior product on the market."

    John Frolich tests the first successful gasoline-powered tractor. In 1918, John Deere would acquire the successor Waterloo Gasoline Engine Company.

    The World's Columbian Exposition takes place in Chicago. Charles Dear serves as one of two representatives from Illinois. He commissioned the brass deer statues that can still be seen in many John Deere factories.

    The Furrow begins publication as "the American farmer's magazine". By 1912, the number of readers of the magazine grows to 4 million. Today, it is published in 14 languages ​​for readers in 115 countries, making it the most widely distributed agricultural journal in the world.

    Longtime President Charles Deere dies and his son-in-law William Butterworth succeeds him. During his 21-year tenure, annual sales will rise from $4.5 million to $61 million, and Deere will become a leader in harvesting equipment and tractors.

    The John Deere Export Department is registered in New York to centralize equipment exports around the world. In 1911, Frank Silloway becomes leader and visits South America, England, France, Austria and Russia.

    After years of mergers and acquisitions, Deere & Company now produces planters, buggies, carts, grain drills, and hay and harvest equipment. Sales rose from $5.2 million in 1910 to $30.7 million in 1913.

    John Deere starts manufacturing tractors. During the launch of the 4WD tractor, Deere buys Waterloo Gasoline Engine, maker of Waterloo Boy tractors. In the first year, the company sells 5,634 Waterloo Boy tractors.

    The oversaturated and speculative tractor market leads to overproduction in the industry and widespread fraud. As a result, Nebraska Tractor Tests was tasked with meeting industry performance standards. Test number 001 marks the John Deere Waterloo Boy N tractor.

    Deere introduces its first 35hp No. 2 combine. with., available with a platform of 12 or 16 inches. A year later, Deere adds a smaller #1 combine with an 8", 10" or 12" cutterbar.

    William Butterworth is elected president of the US Chamber of Commerce. Charles Dear Wyman, a military pilot demobilized with the rank of captain after World War I, is elected president. Butterworth maintains his influence in the newly created position of Chairman of the Board of Directors.

    As a result of the Great Depression, the company accepted $12 million in IOUs from farmers and extended payments on tractors and farm equipment already purchased. As a result, sales fell by 86% between 1930 and 1932, but the high degree of loyalty to the farmers paid off.

    Despite difficult financial times, Deere continues to introduce new products, including the Model "A" Tractor. A similar, but smaller, model "B" is released next year. These two models would be produced until 1952.

    The "DI" tractor is introduced, the first John Deere tractor exclusively for industrial use.

    Coming out of the Great Depression, John Deere is celebrating its 100th anniversary, reaching sales of over $100 million for the first time in the company's history.

    Master of Industrial Design Henry Dreyfus works with Deere engineers to redesign Model A and Model B tractors. Concern for attractive design combines with traditional utilitarian values, becoming a special attribute of John Deere products.

    President Charles Dear Wiman joins the US Army with the rank of colonel. Burton Pick becomes interim president of the company. Before returning to Deere in 1944, Wiman briefly ran the Agricultural Equipment and Machinery Division of the War Production Administration.

    During World War II, Deere made army tractors, ammunition, aircraft parts, and cargo and laundry vans. The John Deere Battalion, made up of company employees and dealers, repairs tanks in Belgium and France during the war.

    The new John Deere Dubuque Works built a Model M tractor. Two years later, "M" is produced in the form of a caterpillar tractor called "MC". After adding the front blade to the design, the tractor becomes a bulldozer. Versatile products predate John Deere's road construction and forestry business.

    The No. 8 Cotton Picker becomes the first two-row self-propelled picker on the market. Its fast-rotating spiked spindles pick only mature cotton bolls every two or three picks.

    For the first time, John Deere combines corn harvesting and dehusking tasks. Two-row corn header introduced. Paired with the new Model 45 combine, it allows the farmer to harvest up to 20 acres of corn in one operation.

    Deere is building a small tractor assembly plant in Mexico and is also buying a majority stake in Heinrich Lanz, a German tractor and combine plant with a small share of the Spanish market. Today, John Deere does business around the world with branches in 35 countries.

    The 14T baler forms identical neat bales tied with twine. With the help of the first industrial bale thrower No. 1, it became possible to throw bales into a cart, which for the first time in history allows the process to be carried out by one person.

    Deere introduces a new industrial equipment division, consisting of local dealers and the entire line of road construction equipment. The 440 Crawler Dozer becomes the first yellow machine built specifically for industrial applications.

    John Deere Credit, a financier for the purchase of John Deere equipment within the country, begins to operate. New company united financial operations sales affiliates and dealers to ensure more efficient and competitive financing operations.

    Four "New Generation of Power" Tractor Models Get the Spotlight at Deere Day in Dallas. An all-new line of four- and six-cylinder tractors offer more horsepower than the two-cylinder model that Deere has been producing for over 40 years.

    The Home Appliances division, now called Turf (landscape equipment), enters the consumer market with lawn tractors and garden mini tractors, as well as additional equipment such as mowers and snow blowers.

    The Deere & Company Administrative Center opens, now the company's headquarters. Designed by Finnish-American architect Eero Saarinen, it has received numerous architectural awards.

    The John Deere 440 Skidder takes operators to a new level of comfort and safety with a canopy, side guard and leg guards. It featured four-wheel drive, power-assisted articulated steering, a 42-horsepower flywheel, and "5 tons of advanced engineering."

    John Deere introduces the first mass-produced ROPS designs for tractors. The company later transfers the patent for this important security device free of charge to other companies in the industry.

    The addition of a folding frame to the design allowed operators to move on slopes, through windrows and ditches, while keeping the rear wheels in a stable position.

    Four new Generation II tractor models enter the market. The new models take operator safety and comfort to the next level with the special Sound-Gard bodywork.

    The 743 John Deere Harvester combines the speed of rubber tires with the reach of the boom, paving the way for today's machines.